Digital printing has come a long way in the last few years. In fact, even a trained eye can have difficulty distinguishing a well-done, digitally printed piece from one printed using traditional offset methods. And, since digital printing is free from the constraints of traditional offset printing, marketing materials can be tailored to individual customers’ preferences and previous purchase patterns.
Studies show as much as a 500-percent increase in response rates for one-to-one marketing, also known as variable-data printing (VDP), as compared to mass direct mail campaigns targeting the same customers. Even the size of the order and frequency of repeat orders increase significantly when printing is personalized.
Premium Direct is your source for VDP solutions, as well as digital printing that doesn’t require personalization. We will also provide offset printing upon client request. In other words, if you can envision it, we can produce it – and fast. We’ll also keep what we create for you readily accessible to you. Through our digital asset storage and management feature, you can access PDF files of jobs we’ve completed for you in the past, and print them on demand.